CounterAct Tobacco is a local campaign holding Big Tobacco accountable for targeting Oklahoma youth. We know that updating tobacco retail taxation and licensing laws will help us regain control over our state policies.
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To sell cigarettes, retailers need a license—no such license is required to sell vapes, e-cigarettes or nicotine-only products.



To sell cigarettes, retailers need a license—no such license is required to sell vapes, e-cigarettes or nicotine-only products.




In Oklahoma, vape products are not defined as tobacco products, so they’re not taxed the way tobacco products are. Commercial tobacco is taxed higher, but vapes get a free pass on that extra tobacco tax.



In Oklahoma, vape products are not defined as tobacco products, so they’re not taxed the way tobacco products are. Commercial tobacco is taxed higher, but vapes get a free pass on that extra tobacco tax.




Oklahoma must first tax vapes to bring them into the state’s regulatory scope. Only then can the state require retailers to obtain a license.



Oklahoma must first tax vapes to bring them into the state’s regulatory scope. Only then can the state require retailers to obtain a license.



Despite containing the same harmful nicotine, vapes face less regulation. The devices are different, but the addiction isn’t.



Despite containing the same harmful nicotine, vapes face less regulation. The devices are different, but the addiction isn’t.

Oklahoma is in the minority of states that does not add additional taxes on e-cigarettes beyond the regular sales tax. Youth are especially sensitive to price, and increasing taxes is one of the best ways to deter use.
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Right now, Oklahoma lacks retail licensure for e-cigarettes, vapes and nicotine-only products. Since only a sales tax permit is required, we don’t know where these products are being sold. Lack of retailer regulation can lead to an increase in youth tobacco access.


Oklahoma is one of just five states that still have preemption in place for licensure, smokefree indoor air, and youth access. Preemption limits local authority and takes away our right to decide for ourselves what laws are in our communities.



It’s time to put the power back into our community leaders, parents, retailers, and teens. Together, Oklahomans can change these unfair laws hurting our youth.

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