Protecting
Oklahoma’s Youth

CounterAct Tobacco is a local campaign holding Big Tobacco accountable for targeting Oklahoma youth. We know that updating tobacco retail taxation and licensing laws will help us regain control over our state policies.

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Same Nicotine. Different Rules.

Think you know the rules in Oklahoma?

Test your knowledge and see how much you actually know about how Oklahoma regulates tobacco and vapes.

Let's go!

Which one requires the retailer to hold a tobacco retail license to sell it?

Good guess.

Good guess.

The answer is Commercial cigarettes/Tobacco

To sell cigarettes, retailers need a license—no such license is required to sell vapes, e-cigarettes or nicotine-only products.

Next

Commercial cigarettes/Tobacco

Commercial cigarettes/Tobacco

Nice!

To sell cigarettes, retailers need a license—no such license is required to sell vapes, e-cigarettes or nicotine-only products.

Next
Question 2 of 2

Do your friends use any of these substances?

(check all that apply)
Submit

Which one is not taxed as a tobacco product in Oklahoma?

Vapes/E-cigarettes

Vapes/E-cigarettes

Nice!

In Oklahoma, vape products are not defined as tobacco products, so they’re not taxed the way tobacco products are. Commercial tobacco is taxed higher, but vapes get a free pass on that extra tobacco tax.

Next

Good guess.

Good guess.

The answer is Vapes/E-cigarettes

In Oklahoma, vape products are not defined as tobacco products, so they’re not taxed the way tobacco products are. Commercial tobacco is taxed higher, but vapes get a free pass on that extra tobacco tax.

Next
Question 2 of 2

Do your friends use any of these substances?

(check all that apply)
Submit

Which one would need a new tax passed before the state could require the retailer to get a license for it?

Vapes/E-cigarettes

Vapes/E-cigarettes

Nice!

Oklahoma must first tax vapes to bring them into the state’s regulatory scope. Only then can the state require retailers to obtain a license.

Next

Good guess.

Good guess.

The answer is Vapes/E-cigarettes

Oklahoma must first tax vapes to bring them into the state’s regulatory scope. Only then can the state require retailers to obtain a license.

Next
Question 2 of 2

Do your friends use any of these substances?

(check all that apply)
Submit

Which one is more regulated in Oklahoma?

Good guess.

Good guess.

The answer is Commercial cigarettes/Tobacco

Despite containing the same harmful nicotine, vapes face less regulation. The devices are different, but the addiction isn’t.

Finish

Commercial cigarettes/Tobacco

Commercial cigarettes/Tobacco

Nice!

Despite containing the same harmful nicotine, vapes face less regulation. The devices are different, but the addiction isn’t.

Finish

NICELY DONE!

Let’s stay in touch—we can work together to make a change.
Thank you! Your submission has been received!
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State Laws

updating
state laws

Oklahoma needs comprehensive tobacco retail taxation and licensing.
Here’s what we want to change:

PUP
Laws

Purchase, use, or possession (PUP) laws unfairly punish youth for the illegal sale of tobacco. They shift the blame away from the powerful tobacco industry and instead put it onto helpless kids. That's not fair!

Photo of 2 Women

Taxation

Oklahoma is in the minority of states that does not add additional taxes on e-cigarettes beyond the regular sales tax. Youth are especially sensitive to price, and increasing taxes is one of the best ways to deter use.


State map and justice

Lack of Licensing

Right now, Oklahoma lacks retail licensure for e-cigarettes, vapes and nicotine-only products. Since only a sales tax permit is required, we don’t know where these products are being sold. Lack of retailer regulation can lead to an increase in youth tobacco access.

Image of vape device and cigarettes

Preemption

Oklahoma is one of just five states that still have preemption in place for licensure, smokefree indoor air, and youth access. Preemption limits local authority and takes away our right to decide for ourselves what laws are in our communities.


State map and justice
Teens signing a petition

We Deserve to Decide What’s
Best For Our Youth

It’s time to put the power back into our community leaders, parents, retailers, and teens. Together, Oklahomans can change these unfair laws hurting our youth.

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Counteract isn't alone,
check out our partners

Wilma P. Mankiller Health Center

Hennessey
United

Chelsea Senior Citizens Center

OKC West Side
Lion's Club

Ada Lions Club

Teen Challenge
of Oklahoma
Adolescent Center Jay

Community
Health Center of
Northeast Oklahoma

Jay Economic Committee

Delaware County Children's Special Advocacy Network

Anambra State Organization

Kidzone Learning Center Inc.

Taystee’s
Shaved Ice

One Mean
Kitchen

Wichita
Mountains
Prevention Network

Supported by YAHL, a program of TSET.
Funded in whole or in part by the Oklahoma Tobacco Settlement Endowment Trust (TSET)

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